Brand new?

Are you branded?
What are you wearing? What do you drive? What mobile do you have? What coffee do you drink and where? Brands infiltrate every aspect of our lives even how we judge [with a small j] each other in a split second. We identify brands and are identified with brands.

Even as Christians we embrace this branding.
Just check out your WWJD wristband or cross around your neck.

Branding can restrict us (which is why Neil Boorman is now trying to find himself outside commercial brands) but there is a 'branding' in which we do find ourselves...

"It's in Christ that you, once you heard the truth and believed it (this Message of your salvation), found yourselves home free—signed, sealed, and delivered by the Holy Spirit. This signet from God is the first installment on what's coming, a reminder that we'll get everything God has planned for us, a praising and glorious life." Eph 1:13-14 (Msg)

We are defined, valued and secured not by Nike, Nokia, Apple, Starbucks, River Island, BMW or anything else because our security and identity are found in Christ alone. Nothing can shake this brand name. We are his!